hi, i’m asthika.
Over 10 years of marketing strategy & business growth
I have built my career working with leading organisations across Australia & New Zealand on major marketing initiatives, fostering strategic partnerships and executing campaigns that moved the needle.
Through this work, I have learnt that every business is different. Whether you are scaling rapidly or optimising your market position, you need a partner who understands your unique challenges, your competitive landscape, and your growth goals.
I started UPTIKS because I believe marketing shouldn't be complicated or generic. You deserve strategies that are tailored to your business, backed by data, and designed to deliver real results.
Let's grow together.
my philosophy
Smart marketing isn't about following trends or using the biggest budgets. It's about understanding you, your business, your market, and your customers.
Your business is unique and you deserve a tailored marketing strategy.